BrandMyLaptop / Free tools / CPM calculator
Cost per thousand impressions, channel by channel
Put a laptop sticker, a newsletter ad, a sponsored post, a conference booth and a box of swag on one scale: what each thousand people seeing it costs. The defaults are published benchmarks and the median price paid on this site, and every one of them is yours to change.
Cost per thousand impressions
Cheapest first, bars on a log scale. Every input is yours to change.
- Laptop sticker$25
$240 for 9,600 12 months on a lid
- Newsletter ad$63
$500 for 8,000 opens of one send
- Swag handed out$150
$3,000 for 20,000 sightings over each item's life
- Sponsored LinkedIn post$399
$798 for 2,000 impressions of one post
- Conference booth$25,000
$25,000 for 1,000 people who stopped or saw it
Impressions are not equal. An opened email is read, a booth visit is a conversation, a sticker is a glance repeated for a year. Compare on cost, then judge on attention.
Test the cheapest line
One sticker spot is a test you can run this month. Pick a laptop carried by the people you sell to, and you pay only when the creator approves your logo.
How CPM is worked out
CPM is the cost divided by the impressions, times a thousand. A $500 newsletter ad opened by 8,000 readers costs $62.50 per thousand. The hard part is the impressions, because each channel counts them differently.
The defaults, and where they come from
- Laptop sticker: the median price paid for a spot on this marketplace, $240, for twelve months. The daily sightings are an estimate for a laptop used in an office, a coworking space or a café. Set your own.
- Newsletter: newsletter ads usually cost $10 to $75 per thousand subscribers, and B2B niches $50 to $100 or more. 40% is a typical open rate.
- LinkedIn post: $798 is the median of 135 paid creator deals in Favikon’s 2026 study. Reach as a share of followers varies widely.
- Booth: the all-in figure from the conference cost calculator’s defaults, and the people who actually stop.
- Swag: the cost per impression of a promotional item depends almost entirely on how long it is kept and used. A pen thrown away in a week is seen a handful of times.
Cost is half the comparison
A glance at a sticker is not a read email. Use the CPM to see what each channel costs on the same scale, then weigh it against how much attention each impression gets and who it reaches. See what brands have paid for laptop stickers.
Questions
- What is a good CPM for a sponsorship?
- Newsletter sponsorships usually run $10 to $75 per thousand, with specialist B2B audiences higher. Below that range is cheap reach, above it should buy a narrow, valuable audience.
- How do you calculate the CPM of a sticker?
- Divide its price by the number of times people will see it, then multiply by a thousand. For a laptop sticker, that is the people around the laptop each day, times the days it is out, times the months it stays on, plus views of posts and videos it appears in.
- Is CPM the right way to compare channels?
- It puts them on one scale, which is the first step. A conversation at a booth and a glance at a lid are not worth the same, so compare on cost and then on attention.
More free tools
- Laptop sticker mockupYour logo on a photographed lid, in perspective. PNG, no watermark.
- Laptop sticker size guideSizes for 13 to 16 inch lids, and a template printed to scale.
- Laptop ad price indexEvery sale as open data. CSV and JSON, CC BY.
- Die-cut sticker makerA white border, a 300 dpi PNG and an SVG cutline.