BrandMyLaptop / Laptop ad space

Laptop ad space, explained

A laptop lid is a flat rectangle of aluminium that goes to an office, a café, a conference and a client meeting in the same week, and it faces a room the whole time. Laptop ad space is a sticker spot on one: your logo, die-cut in vinyl, on somebody’s actual machine.

It is out-of-home advertising at the size of one person. Nobody promises impressions and nothing is measured in clicks — a sticker is presence, not performance. What you are buying is a named person, a machine that travels, and a listing with a link back to you.

How buying one works

1. 1

   Pick the laptop, not the audience segment

   Every listing is one person, with their following, where the machine goes and what the spots cost. You choose the lid you want to be on.

2. 2

   Pay for the spot, and nothing is charged yet

   Your card is authorised, not debited. The listing owner sees your logo and decides.

3. 3

   They say yes, and that is when the money moves

   If they say no, the hold is released. Nothing was charged, so there is nothing to refund.

4. 4

   They print it, apply it and post the photo

   The proof photo goes on the listing. The sticker stays on for the number of months the listing promised.

What it costs

The median spot sold here goes for $246. Across 43 sales, brands have paid $13,636 straight to the people carrying the machines.

Median spot

$246

Spots sold

43

Brands buying

39

Laptops today

166

What drives the price, row by row ›

Who is selling it

Founders, developers, designers, salespeople, students and creators — people whose laptop is open in front of somebody most of the day. The board is sliced by where the machine actually goes:

• creators posting in public
• coworking spaces and cafés
• conferences and meetups
• business travel
• client and investor meetings
• campuses and universities

Every laptop taking ad space ›

Where the money goes

To the seller, directly. The payment is a Stripe charge on their own account, so they are the merchant for their own sale and this platform is not a party to it and never holds the funds. Stripe routes a 10% commission out of the charge. Sellers pay $19 once to put a laptop up.

There is no escrow, and it is worth saying so plainly: you are trusting the seller rather than the platform. What stands behind that is a verified X identity on every listing, a required proof photo, and a listing we can pull off the board.

Does it actually work?

The idea was proved on one MacBook before it was a marketplace: ten spots, all sold, more than three times the price of the machine.

Read what happened ›