BrandMyLaptop / Case study

The MacBook brands paid for, twice over

One MacBook, 20 sticker spots, sold at auction.

brandmymac.com ↗The launch post on X ↗

Raised: $9,307
The machine: $4,263
Funded: 218%
Spots sold: 20 of 20
Bids: 150
Views on X: 13M+
Visitors: 139k+
Top spot: $2,007

MacPaw — Lid · 10 spots

See.io — Lid · 10 spots

Sixtyfold — Inside · 8 spots, and 2 on the accessories

Qurbo — Inside · 8 spots, and 2 on the accessories

The post that started it

Vincent@VynseDev

I'm selling ad space on my MacBook → 10 sticker spots on the lid → live auction → 14 days except I don't own it yet, the auction buys it → your logo travels with me and gets seen both online and IRL BrandMyMac.com

What each spot went for

Put my brand on laptops Do it with my laptop