BrandMyLaptop / Sticker sponsorship / Pricing
How much does laptop ad space cost?
The median sticker spot sells for $240. 41 brands have paid $13,490 across 44 spots. Each creator sets their own prices; these are the prices actually paid.
Price by spot
A lid has three rows. The top row holds the biggest stickers, the middle row the smallest. Size is what moves the price most.
| Row | Sold | Median | Typical range |
|---|---|---|---|
| Top | 8 | $742 | $670 – $807 |
| Middle | 27 | $158 | $29 – $240 |
| Bottom | 9 | $345 | $296 – $393 |
Pricing your own laptop? The sponsorship rate calculator compares you with creators of a similar following. Every sale behind these figures is in the laptop ad price index, as a CSV.
What sets the price
- Size
- Top-row spots are the largest and sell for several times a middle-row one.
- Term
- The sticker stays on for 3, 6, 12 or 24 months, and every listing states which. You pay once for the whole term.
- Who carries the laptop
- Their following, and where the laptop goes: conferences, client meetings, coworking spaces, video.
- The centre spot
- On a Mac it covers the Apple logo, the most visible spot on the lid. The creator prices it by hand.
- Funding listings
- Some creators use the spots to fund a new laptop. Those listings show a goal and an end date.
What the platform charges
Brands pay the spot price and nothing else. The payment goes to the creator’s own Stripe account, and the platform takes a 10% commission from the creator, or 15% on a laptop sold by auction. Creators pay $19 once to list a laptop.
Your card is authorised when you buy and charged only when the creator approves your logo. If they decline, the hold is released and you pay nothing.
Questions
- How much does a laptop sticker spot cost?
- Each creator sets their own prices, by the size and position of the spot. The figures above are what brands actually paid, not asking prices.
- Is the price per month?
- No. You pay once, and the sticker stays on for the term the creator set: 3, 6, 12 or 24 months from their approval.
- Are there fees on top for brands?
- No. Brands pay the spot price only. The platform's 10% commission (15% on an auction) is taken from the creator's side.
- When is my card charged?
- When the creator approves your logo. Until then it is only authorised, and if they decline, the hold is released.
- Can I buy spots on several laptops at once?
- Yes. The campaign planner takes your budget and your card once, and places a hold with each creator you pick.
What does your budget buy?
Type an amount and see the laptops it puts your logo on, one card for all of them.
Or browse the laptops and every free spot’s price, or read the full report.