Developer marketing, on the laptops developers carry
Developers ignore ads and notice what other developers use. A sticker on a working developer's laptop is seen where they work, meet and present.
Why developers are hard to reach
Developers run ad blockers, skim past sponsored posts, and pick tools because someone they respect uses them. The channels that work are the slow ones: documentation, open source, a talk at a meetup, a colleague saying “we switched to this”.
A logo on a working developer’s laptop sits inside that last channel. It is on the desk during the stand-up, on the podium during the talk, in the corner of the screen-share and the livestream, on a machine that belongs to someone other developers already listen to.
Developers on the board today
41 laptops on the board are carried by developers, and 48 by indie hackers and founders, with a combined following on X of 46k among the developers alone. Spots start at $26.
How to choose one
Every listing shows the person behind it: their X account and following, what they build, the posts the laptop appears in, and where it is going next, with dates. Read those before the price. A developer with a modest following who speaks at three meetups this quarter can put your logo in front of more of the right people than a large account that never leaves the house.
If you would rather not read the board, a brief names the audience and the budget, and developers who fit apply.
What it costs
The seller sets the price. Across the board, the median spot has sold for $243, and you pay once for the whole term. The full breakdown.
Put your logo on one
Pick a laptop and a spot, or name your budget and let creators apply.