BrandMyLaptop / Guides

Sticker marketing that lands on a laptop

Most promotional stickers end up in a drawer. A sticker bought on a specific person's laptop is on a lid that opens in front of people every day.

Where promotional stickers go

The usual sticker campaign is a box of a few thousand, handed out at a meetup or slipped into every order. Some end up on a laptop. Most end up in a drawer, and you never learn which, or whose.

The laptop lid is the one place a sticker gets looked at for months: it opens in an office, a café, a conference hall and a client meeting in the same week, and it faces the room the whole time.

Buy the spot, not the sticker

On BrandMyLaptop you buy a spot on a specific lid: one named person, one machine, a size and a term of 3, 6, 12 or 24 months. The owner approves your logo, prints it at the size the spot lists, puts it on, and posts the photo on the listing, next to a link to your site.

151 laptops are taking brands right now. The median spot has sold for $243, across 44 sales.

What the size changes

A lid is three rows. The top row is the biggest sticker and the one that faces the room; the middle row is the smallest.

• Top rowmedian $742
• Middle rowmedian $187
• Bottom rowmedian $370

What else moves the price

Choosing where it is seen

Every listing says where its laptop actually goes, and the board is sliced by it:

• creators posting in public
• coworking spaces and cafés
• conferences and meetups
• business travel
• client and investor meetings
• campuses and universities

Making the sticker work

Design for the size the spot lists, not for your website header. The smallest spots are 4.5 cm square, and a mark that reads at that size beats a wordmark that does not. Pick the term your campaign runs for, since the sticker stays on for exactly that long. And a lid with fewer stickers on it gives yours less to compete with.